It’s been a while since I brought you guys any cool new watches. It’s not for lack of trying, but there just hasn’t been much that’s hit my desk that really caught my eye. So I was pleased when I came across these, the latest analog timepiece from the guys over at Nixon.

The Nixon Murf takes a 1970s-style dial watch, and puts a decidedly modern spin on the design. The watch features rotating hour and minute wheels that rotates behind a fixed-position indicator. In addition the the minimal black and stainless design shown above, the Murf comes in several other color-ways ranging from the sublime to the surreal.

The watches are all powered by a direct drive quartz movement, and feature LED illumination for ease of nighttime viewing. Prices for the Murf range from $300 to $350. Check out the full collection here.

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